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Promotional Giveaways

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Brand Retention & Brand Awareness Have Increased With The Use Of....

Promotional Giveaways

The UK & Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this companies may have provided occasional gifts, but there was no recognised promotional merchandise industry using free giveaways as a marketing tool. The real explosion in the growth of the promotional merchandise industry took place in the 1970’s when giveaways became much more common. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand & products with the use of giveaways featuring their own logo. In the early years the range of products available was limited however, in the early 1980’s demand grew from distributors for a generic promotional products catalogue they could brand as their own and then leave with their customers.

Brand marketing as well as general marketing tools have been greatly increased since the introduction of promotional products. Promotional products are a widely accepted part of most businesses marketing strategies these days and they go a long way to help retain existing clients, increase new customers and in reaching out to potential customers.

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