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Promotional Pens - Pierre Balmain

Pierre Balmain was born in 1914 in St. Jean de Maurienne, a small village not far from Aix-les-Bains a fashionable resort in the Savoy Mountains of France. In 1945 he opened his own house, showing long bell-shaped skirts with small waists - a line which later became popular as Dior's New Look. In 1947 he launched a perfume and gave it his telephone number Elysees 64-83. During the 50's he popularized the stole for day as well as evening wear and created a vogue for sheath dresses beneath jackets.

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